surviving the recession

There are strong indications that online advertising rates are falling, whether they are pay per impression advertising or the pay-per-click variety.

This matters because most work-online entrepreneurs rely on advertising on their sites to bring in an income. What can be done to combat this? Increase volume is the short reply. If your earnings per thousand impressions are dropping, you need more traffic just to stay steady. Therefore you need to write more, and in greater variety in order to cast the traffic net more widely. It is hard work increasing output like that, but as long as this recession lasts, there doesn’t appear to be much alternative.